A necessary element of business these days is the participation in exhibitions and conventions where companies gather to promote themselves to potential new customers and to meet up with colleagues in the same industry. Making an impression is difficult these days and we need to take every opportunity we can.
However, it’s not enough to simply get a few leaflets printed out so you can hand them around to people who pass by your table. Taking part in exhibitions usually means that you’ll need to make some kind of display (or an exhibition) which is visually striking and explains to those who probably won’t be familiar with your company who you are and what you do. It’ll be just like being back at school!
The first thing you’ll need is some sort of display board to stand on a table and mount your information on, so you’ll need to find a company which offers display construction and point-of-sale equipment to customers (though you may find that you have to buy products in bulk rather than just one at a time), which is easily done with a quick online search. Once you have a backdrop, you can create the pieces that you’re going to attach to the board and then you have to make sure you have some kind of double-sided adhesive to stick those pieces to the board and make sure they stay up. Those adhesive stickers and pieces of tape will also be available on the display construction websites and you will be provided with more than enough to meet all of your sticking requirements. You don’t need anything else to make a splash at your next exhibition.
